"Shelly "Ariel" Martinez's release was a bit of a surprise to most since she was on television weekly. The main reason given for her release was that the people making the decisions didn't think she had "the right look," which is kind of a nice way of saying that she wasn't pretty enough in the eyes of one Vincent Kennedy McMahon.
McMahon was negative on using her from the start because she didn't have the typical model look that he likes. However, Paul Heyman sold him on her because she did a good job playing her gimmick while she was in Ohio Valley Wresling. When Heyman left, she lost her biggest supporter, although she managed to stick around for several more months. Also, Vince doesn't understand "goth" characters, so that didn't help her cause."
If McMoron doesn't understand goth characters, then just who did create the most famous goth character in prowrestling history, The Undertaker? My guess that it was the man who portrays the Phenom himself, Mark Calloway!